Case Study
Redesigning an AI Brand for Higher Credibility and Lead Growth
Elevated trust, clarity, and conversions.
Redesigned location page
Updated: 13 October 2025
The Project
The Challenge
The existing website faced two main challenges: perception and structure.
From a visual standpoint, the design felt dated and failed to convey the sophistication of the company's technology. Structurally, the site lacked a logical flow from problem to solution to proof, making it difficult for visitors to understand the value proposition and take action.
As a result, potential clients were leaving without engaging further—not because of low-quality traffic, but because the experience did not inspire confidence.
Our Approach
We focused on three key pillars: clarity, credibility, and conversion intent.
The new structure guided visitors through a clear and persuasive journey: a focused value proposition above the fold (outcomes rather than features); content reorganized to present the problem, the solution, and the evidence that builds trust; a refined visual language, cohesive typography, and modern layout that convey confidence and professionalism.
Every design and copy element worked together to build trust and encourage meaningful conversions.
Gallery
Figma design
Figma design
Figma design
Figma design
The Tests
Full redesign and launch—no A/B tests; the new site replaced the existing experience.
Result
Higher credibility, stronger engagement, increased lead generation
The redesign fundamentally changed how the brand is perceived online. The new website presents a modern, credible, and trustworthy image aligned with the company's position in the AI sector.
Through improved storytelling, structure, and visual execution, the site now drives stronger engagement, increased lead generation, and a higher level of confidence among prospective clients.
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