Case Study
20% Increase in Conversion Rate for a Shopify Home-Essentials Brand
Redesigning the product page and homepage to improve engagement.
Redesigned location page
Updated: 13 October 2025
The Project
The Challenge
The original website was functional and visually appealing but underperforming in two areas: user engagement and conversion clarity. The homepage did not effectively drive visitors toward products, and the product detail page lacked focus above the fold—forcing users to scroll before understanding why the product was worth purchasing.
Our challenge was to improve how quickly visitors understood the value proposition and how easily they could act on it.
Our Approach
We focused on two high-impact areas: the homepage and the product detail page (PDP).
On the homepage, we restructured content to prioritize product discovery—surfacing key categories earlier and aligning the visual hierarchy around the main call-to-action. On the PDP, we redesigned the above-the-fold section to communicate trust and utility faster: simplified messaging, highlighted top differentiators (universal fit, savings, DIY installation), and improved the visual balance between product imagery, reviews, and purchase options.
All tests were implemented and measured on Shopify using Visually.io in close collaboration with the brand's design and development teams.
Gallery
Product page design
The Tests
A/B tests on the redesigned PDP and homepage—measured for conversion rate, add-to-cart rate, and revenue per visitor.
Result
+20% conversion rate (99% confidence); revenue per visitor and add-to-cart up
The redesigned PDP achieved a +20% increase in conversion rate, with a 99% confidence level. Revenue per visitor and add-to-cart rates followed a similar upward trend.
By combining design clarity with data-driven experimentation, we helped the brand turn more visitors into buyers—improving efficiency and revenue without additional ad spend.
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